J. Crew Is Partnering With Habitat for Humanity to Help You Recycle Your Denim


If you’re like everyone else on the internet who binge-watched Marie Kondo’s Netflix series Tidy Up, you’ve likely experienced a sudden urge to purge, leading you to declutter and/or totally cleanse your space, especially your closet. Well, thanks to an new initiative launched by J. Crew this week, you’ll have a place to recycle those unwanted jeans and get rewarded in return.

The brand just announced a partnership with Habitat for Humanity, the nonprofit organization that helps build affordable housing for low-income families, as the official partner for J Crew’s denim recycling program. Launched in 2014, as J. Crew partnered with Cotton Inc.’s Blue Jeans Go Green program to recycle used denim into housing insulation, both companies are bringing Habitat for Humanity in on the action. “The partnership, which aims to address the full life cycle of product and speaks to the brand’s deep investment in environmental impact, diverts post-consumer denim from landfills and converting it into a material that helps build communities,” the brand explained in a press release.

As a bit of an incentive, J. Crew and it’s sister company, Madewell, are offering customers the opportunity to trade in their old jeans for $20 off a new pair. Maybe its new Eco Jeans Collection (made with “water-saving cotton-dyeing technology and a manufacturing process fueled by renewable energy”) perhaps?

Slim boyfriend eco jean in Warm Seaside wash



High-rise eco denim short in faded indigo



Eco denim jacket



Watch the video above to learn more about the program.

Products You May Like

Articles You May Like

Jennifer Lopez Thinks You Can Wear Sunglasses Indoors If You “Finesse” It Right
Hermès Is Officially Launching Makeup and Skincare
Beauty 101: How to Draw the Perfect Cat-Eye
Watch Barbara Palvin Do Her Date Night Makeup in Only 10 Minutes
53 Braided Hairstyle Personalities for School Girls 👍 Transformation Hairstyle Tutorial 😍 Part 6

Leave a Reply

Your email address will not be published. Required fields are marked *